"Did you know by the time you finish reading this, India will sell 4500 mobile phones and 35 laptops, Facebook will add 5000 new people, few hundred thousand people will find their desired results in Google, Over 200 apps will be added in iTunes store and more than a million rupees will be spent on internet? And off course not to forget the few million discussions around thousand odd brands all over the social platforms!"
Trust all of these are important for a digital enthusiast to know, learn and understand. Every minute has never been any closer to history than this time, never before until one had a blazing connectivity with the world like this one.
The dynamics are changing fast and the consumer mind-set, even faster! A book can teach one as much as the situation was during the time of printing. Hence is the need of a dynamic group of professionals dealing with this ‘fire’ day–in day-out to share their experiences with the youngsters and expose them to live data!
At BinaryEDGE, we strongly believe and are committed towards implementing, executing and certifying such super-sonic digital marketing training programs that not only teach theory but make you action ready. Thus we have tied up with IAMAI to ensure that the quality of the courses delivered is the best in the industry. But, that’s not where we stopped. As they say a true teacher is one who does not teach, but enables his students to learn. Our mentors are people who live, breathe and eat digital, who are committed to bringing great talent to this industry and who take personal interest in every student.
The primary mentors of BinaryEDGE are highly experienced and senior professionals:
Nikhil SarupSr. VP – Digital Strategy, Digitas
Nikhil Sarup heads the digital marketing strategy practice at Digitas India. His team provides clients with result-oriented ideas, helping brands acquire and retain customers, using a combination of marketing insights, technology tools & creativity.
With over 14 years of experience, Nikhil has helped roll out many successful online initiatives including channel relationship & loyalty programs, mobile platforms & other B2B initiatives in the online space. Having run his own Social Networking site in 1998, Nikhil now helps brands build & nurture online communities.
Anurag SinghCo-founder, Mobimasta
Anurag is the Co-founder of Mobimasta, a mobile marketing agency based in Gurgaon. He worked in marketing roles in the UK prior to completing an MBA, & joined BhartiAirtel in the Value Added Services division at Kolkata. He moved to Buongiorno India, a leading Mobile VAS Solutions Provider & Content Aggregator, and was subsequently appointed as the Head of Operator Business. Mobimasta was started in late 2009 as a full service mobile marketing agency that undertakes creative and development work for mobile sites, application & games and also executes Media buys for mobile advertising campaigns of brands. Anurag brings 7+ years of experience in the mobile domain.
Arnab MitraNational Director, SMG Digital
Arnab is the digital lead for Starcom MediaVest Group in India. He has worked in multiple disciplines of communication including interactive media & direct/internet marketing for over a decade. Thanks to a background in Information Technology, he has been able to support the communication models & innovative ideas with cutting edge technology solutions. Before SMG, Arnab worked with Media Contacts a Havas Digital Company for two years as the Regional Director of South Asia. His experience in the digital field has helped add to the success of digital strategies for clients like Jet Airways, Kingfisher Airlines, Dell, Volkswagen among others.
Gautamm MehraCOO, Ultraviolet Digital
Started off as an entrepreneur with a web design & development firm. However, advertising appealed to Gautamm natively and after few stints with pure play agencies like Pinstorm, Ignitee Digital with very critical roles he launched his own digital agency in partnership with Crayons Communication in the year of 2011. He is currently handling digital campaings for MOT, Kerala Tourism etc.
Divyang BhardwajSr. Manager - Online Marketing, Cleartrip
Divyang Bhardwaj in his current profile is associated with Cleartrip in the capacity of a Senior Manager, Online Marketing managing the media and creative partners for Cleartrip business. In his dynamic profile he also handles Customer acquisition for Cleartrip India and UAE business, manage the B2C business. Divyang has a rich experience of over 7 years through his various past assignments with the digital biggies of India like Ozone Media, Zed Digital etc.
Ritesh SinghBusiness Head, SMG Digital
In his current role as a Business Head – India, SMG Digital, Ritesh is steadily growing digital business at SMG. He is also managing & mushrooming existing business and working with international offices to help their clients do digital marketing in India. He is also a part of the Global Digital Council. He brings with him an experience of over 11 years & has handled clients like Samsung, Aircel, Benetton, Western Union, SAB Miller, Educomp, RIM, Yahoo, Oracle to name a few.
Kamlesh SawalLead Architect - Performance Marketing, SMG Digital
With over 6.5 years in SEM & Digital Marketing, Kamlesh is currently leading the National Search Operations at SMG. Before this he has lead the SEM team at Ignitee Digital. Kamlesh is known for his knowledge & passion for Search Engine Marketing.
Kaustav MukerjiGr. Head - Performance Marketing, SMG Digital
Currently associated with Starcom Mediavest Group Digital, Kaustav is an ex Googler who decided to move out of the global giant and promote search marketing services across various brands in the country. In his current profile Kaustav manages paid search strategy for brands like Samsung, Aircel, Yahoo, general Motors etc. A Presidency graduate and avid motocross racer, Kaustav, is one of the fastest growing search marketers of the country.
Mubashir Usmani Founder, Social Seety
Mubashir is the Founder of Social Seety, a digital marketing firm specializing in Social Media Marketing. He has 3+ years of experience and has handled campaigns for leading brands Warner Bros. Pictures, Aviva, Sony Entertainment, ICICI, Balaji Motion Pictures etc. He has been involved inStrategic Planning to Execution for Social Media.
Mayur SethiThinker-In-Chief, MP09 Digital
Earlier an Associate Director-Media with Media Contacts and currently the Thinker-in-Chief at MP09 Digital, Mayur has built his forte in Strategic MediaPlanning & Buying, Social Media Optimization, WAP Marketing, Trafficking, Website Designing andDevelopment and Search Engine Marketing over the past six years. He has run many successful digital media campaigns for brands like Technology, ITES, Dell, HCL, Sandisk, Capgemini, Emirates, AirFrance, KLM, Geojit, BNP Paribas, Geojit, Bank of Baroda, Tuborg, Carlsburg to name a few.
